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Jun 2018
1.4 Years
Builder.ai — Head of Design
Jun 2018 - Present, 1.5 Years
Responsible for product design and creative direction for brand. Working with product owners to shape the strategy based on knowledge of the business and customer needs. Evolving the product through in depth research, data analysis, stakeholder workshops, design sprints, concept development, concept testing and validation to delivery of pixel perfect production ready designs. UCD methodologies at the core of design execution. Creating design systems to facilitate productivity. Leading and mentoring designers.
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Sep 2015
2.10 Years
Shoto — Head, Product Design
Sep 2015 - Jun 2018, 2.10 Years
Led the product design strategy by consistently working as an advocate of the end user. Managing other designers contributing to the product, responsible for directly shaping product strategy and the future roadmap of the product.
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Mar 2013
2.6 Years
Hike — Lead, Product Design
Mar 2013 - Aug 2015, 2.6 Years
Managing the entire product design life cycle. Continuous use of data to design and improve product usage, conversion and customer engagement. Competitive analysis and market research to design new features to achieve goals for the product.
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Sep 2012
6 Months
Snapdeal — Lead, Product Design (Mobile)
Sep 2012 - Feb 2013, 6 Months
Responsible for the UX strategy and UI / Visual design for the mobile app and responsive web app. Designed the very first version of mobile app for iOS, Android and Windows Platform.
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Nov 2011
10 Months
Seventynine — Sr. Product Designer
Nov 2011 - Aug 2012, 10 Months
Lead mobile app studio team, creating apps and UI/UX for all mobile platforms.
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Jun 2008
3.5 Years
Smile Group — Sr. Designer (UI/UX)
Jun 2008 - Oct 2011, 3.5 Years
Led numerous UX initiatives at Smile, bringing multiple products through every phase of the product development process from idea/conception to release & iteration. Also led research, user interviews, wireframe & testing exercises to help determine product-market fit, and ultimately was responsible for creating visually polished user-centric flows while working alongside developers to turn designs into reality.
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Jan 2008
6 Months
TradeIndia — Web Designer
Jan 2008 - Jun 2008, 6 Months
Web, Graphics, Visuals & Content Design.
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Jan 2007
1 Year
Hareepa — Design Intern
Jan 2007 - Dec 2007, 1 Year
Web, Graphics, Visuals & Content Design.